> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unprice.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Usage and revenue evidence for the customer money path.

Unprice Analytics provides a deep dive into how your pricing strategies are performing.

## 1. Key Performance Indicators (KPIs)

Track the health of your business with built-in metrics:

* **MRR (Monthly Recurring Revenue)**: Real-time calculation of your subscription revenue.
* **Churn Rate**: Monitor customer retention and plan cancellations.
* **Conversion Funnels**: See how customers move from signup to their first paid plan.

## 2. Usage Heatmaps

Understand how your features are being used:

* **Feature Adoption**: Identify which features are most popular across your plans.
* **Usage Distribution**: See if customers are hitting their limits and if there's an opportunity for new tiers.

## 3. Plan Performance

Compare plan versions by revenue and retention, so pricing experiments ship with evidence instead of guesses.